Google continues to build out its partner ecosystem with e-commerce platforms of record, announcing an expanded partnership with Shopify and a new integration with Square for seller discoverability. Shopify, a leading e-commerce platform provider, announced…

It’s no secret that today’s consumers are more savvy and demanding than ever before. They expect nothing less than the best customer experience – a seamless one that provides them with what they need when…

What is Local SEO? Local SEO consists of a number of factors that help you address your local audience by better rankings in search engines. It’s not just optimizing your address or your social media…

Pace and power go hand in hand with digital leaders. Digital leaders need to be agile, typically they run four times faster and pull critical strategic levers two times harder than other companies do. Whilst…

As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites which is why we’re providing you with the benchmarks you need to watch out for this…

As a brand, the main vanity metrics in Social Media especially in Facebook were your Facebook Page Likes. But that is until recently, they’ve implemented a few new things to shift the norm for social…

Today, more than any other time in recent history, social media platforms have become the main source of information surpassing print and other digital media platforms. Further the current situation (COVID-19) has acted as a…

“What gets measured, can be managed. What can be managed, can be improved!” In today’s blog I’ll discuss with you what data-driven marketing is and why you should incorporate it in your business ASAP. If…