Every E-commerce business completely relies on its website. From being the platform to conduct business, to being the whole and sole identity of the business, it is very important that the website functions smoothly. Every aspect of an E-commerce website drastically impacts the customer experience which eventually impacts the sales. Thus it should be mandatory to regularly conduct E-commerce website audit to maintain the smooth functioning of the website.
Here are some of the ideas you can consider when doing an E-commerce website audit :
From R/AskMArketing Asked by DEJW10 “Let me know anything I should add and also tell me if you think my designs are good or bad. Brutal honesty only please Viewsbyond.com Thanks”
So here my audit based on:
1. Responsiveness
2. 80-20 rule
3. Conversion 3-click rule
4. Active mktg in place – Trackers -pixels,-ga, gtm, and CMS made up which is impt for SEO
5. Site visibility: pages are indexed at Google
6. Monthly avg Traffic, top keywords that the website is ranking for, competitors sharing the same keywords, etc
7. Aesthetics
8. UI/UX for shoppers and suggestions
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ABOUT MARKETING SUPPORT
I started a *Marketing Support* Playlist on my YouTube channel where I answer some of the latest questions on Reddit (r/AskMarketing) with plans to expand further on other social forum channels.
So, what questions about Digital Marketing do you have?
Reason why I’m doing this is because I believe in PAYING IT FORWARD concept. 10 years ago, when I was just starting with my career, I spent an awful lot of time on Yahoo! Answers, Quora, Github, and comment sections on Blogs. I would say that if not for the kind people who answer questions like this, I would’ve given up on learning SEO, PPC, Conversion Rate Optimizations, Inbound Mktg, and Web development. This is my way of keeping that community alive – by offering peer-to-peer solutions, brainstorm, and support for the new breed of digital marketers that first source opinion and ideas. DIY small biz owners, career shifters, practitioners, and straight out uni and short courses – I see you. Good luck on your journey and never stop growing!
If you believe in this too, show your support me by hitting the SUBSCRIBE button. If you learned a thing or two, or an idea lit up on your head, HIT the LIKE button. And I urge you to pay it forward by SHARING the video on your social media and instant messaging apps – I’m sure there are people like you that will benefit from this.
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-PayPal: https://www.paypal.me/CaseyOrdona
