Casey Ordoña has emerged as a true trailblazer in the fast-paced digital marketing and transformation world. With two decades of experience in agencies that enable digital transformations via government grants for multinational corporations (MNCs) and small and medium enterprises (SMEs) in Southeast Asia, North America, and APAC, Casey has become a driving force in the industry. Her expertise lies in data analytics, hyperlocal marketing, conversion rate optimization, IT project management, and Integration and Automation.
How it started
Casey’s journey as a leader began eight years ago when she took on a leadership position in management consulting and strategy. Since then, she has been at the forefront of spearheading digital transformations, helping businesses adapt to the ever-evolving landscape of the digital world. Her knowledge and passion for the psychology of consumer and digital behaviour have been instrumental in driving successful strategies for her clients.
Beyond her professional accomplishments, Casey is deeply committed to sharing her knowledge and expertise with others. She actively engages in speaking engagements and workshops, educating and inspiring individuals and companies about digital transformation and digital marketing in the new normal. Through content creation, including writing articles, sharing tips on YouTube, and conducting training and seminars, Casey has become a trusted source of insights and information.
When asked about her LinkedIn success story, Casey highlights the platform’s power in connecting her with remarkable individuals within her industry. She attributes much of her success to the relationships she has built through LinkedIn, from finding unique talents to collaborating with them on various projects. Additionally, Casey values LinkedIn as a valuable source of information and a platform for sharing her thoughts and insights with those who might need or appreciate them.
Valuing Leadership
As a woman in a leadership position, Casey recognizes the importance of using her influence to create a diverse, equitable, and inclusive world. Her mantra is to lead by action, emphasizing the need for genuine connections beyond superficial factors like gender, skin colour, religion, or socioeconomic class. Casey believes in listening more than speaking, starting conversations by genuinely getting to know others and their backgrounds. She has experienced firsthand the power of building bridges and fostering meaningful relationships that transcend boundaries.
The recognition of Casey Ordoña as one of the Top 100 Most Influential Filipino Women on LinkedIn 2023 is a testament to her remarkable contributions and impact on the digital marketing and transformation landscape. Her dedication to uplifting others, sharing knowledge, and driving meaningful change sets her apart as a visionary leader.
The Top 100 Most Influential Filipino Women on LinkedIn 2023: Celebrating Exceptional Leaders
The Top 100 Most Influential Filipino Women on LinkedIn project has become a powerful platform for recognizing and celebrating the achievements of Filipino women who are making significant contributions in their respective fields. Anchored by a stringent nomination process, this project evaluates nominees based on follower count, engagement, and overall influence, ensuring a thorough and fair selection process.
Now in its third year, this project continues to champion the visibility of successful Filipinas on LinkedIn. Thanks to the support of organizations like Connected Women, VB Consulting, and Connected Filipinos, this initiative has gained recognition as a premier avenue for showcasing the talent and experience of Filipino women professionals.
At the forefront of this awe-inspiring project are Gina Romero, the founder of Connected Women, and Virginia Bautista, the brilliant mind behind VB Consulting. Together, they have harnessed the full potential of LinkedIn to empower and uplift women in technology, entrepreneurship, and community. With their expertise in personal branding, LinkedIn strategies, and community-building, Romero and Bautista have paved the way for aspiring women professionals to forge powerful personal brands on the platform.
This year’s theme, “DigitALL: Innovation and technology for gender equality,” aligns with the International Women’s Day initiative by UN Women and the United Nations. It emphasizes the role of innovation and technology in promoting gender equality and catalyzing global change.
Here’s Casey’s full interview with LinkedIn
Tell us about your organization, business or work
2 decades of experience in agencies that enable Digital Transformations via government grants for MNCs and M/SMEs in Southeast Asia, North America, and APAC. 8 yrs in a leadership position, management consulting and strategy. Specialises in Data Analytics, Hyper-local marketing, Conversion Rate Optimisation, IT Project – Systems Development, Integration, and Automation.
Speaking and lecturing at universities/ workshops for companies about Digital Transformation and Digital Marketing with the new normal.
Interest: Psychology of Consumer & Digital Behaviour.
These days I split my time between running my marketing & tech agency, EVOLVE Digital Group, with offices in Manila and Singapore.
Tell us more about you (feel free to include your beliefs, passion, advocacies you support, etc.)
I share my knowledge through content creation: writing articles, sharing tips on Youtube, attending speaking events, and conducting training and seminars. What you can measure, you can manage, and what you can manage – you can improve.
What is your LinkedIn Success Story? (Tell us how LinkedIn helped you with your career and/or how you use LinkedIn to educate or inspire others)
LinkedIn has been a great platform that allowed me to connect to amazing individuals in or close to my industry. I’m lucky to have found amazing talents I have worked with, and most are still working with to this very day. LinkedIn is a great source of information and gauging sentiments and opinions on the latest topic in the business world. I’m delighted that I can share my thoughts and provide insights on this platform, allowing me to pass it across to those in need or who might be interested.
How can you use your influence as a woman to create a diverse, equitable and inclusive world?
My mantra is to lead by action. I have worked with agencies with teams and clients that are often comprised of different nationalities and different beliefs. Always seek genuine connection beyond confounding factors like gender, skin color, religion, socio-economic class, etc. The key is to be genuine in knowing about their background. Pro tip: Listen more than you speak; start with food!
Interview Source: https://www.connectedwomen.co/magazine/100-most-influential-filipino-women-on-linkedin-2023/
The final list of the Top 100 Most Influential Filipino Women on LinkedIn 2023 is a testament to these exceptional leaders’ remarkable accomplishments and inspiring stories. From entrepreneurs and executives to educators and activists, these women have shattered glass ceilings and continue to inspire others to follow in their footsteps.
Casey Ordoña stands tall among these influential women, leaving an indelible mark on the digital landscape. Her dedication to driving digital transformations, sharing knowledge, and fostering genuine connections sets her apart as a visionary leader. As we celebrate the achievements of these trailblazing Filipino women, let their stories serve as a reminder that gender should never be a barrier to success and that every woman has the power to make a significant impact in her field.
Congratulations to Casey Ordoña and all the Top 100 Most Influential Filipino Women on LinkedIn 2023 for their outstanding contributions and inspiring the next generation of leaders!
(Feature story written by Beth Yap)
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