Doing Facebook Ads with budget constraints can be really challenging. Luckily, there are workarounds you can do like expanding your audience, retargeting, audience exclusions, and the most important thing is to have conversion funnel and ads should be ultra-specific to the audience intent on that buying stage. I placed the rest here in this video. Even after looking on Google maps for biz and expanding your CRM list, you will need a strategy to convert them into a potential customer.
You can find the rest of my tips in this video:
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From R/AskMArketing
Posted by u/warpedlaur
4 days ago” I’m fairly new to marketing. My sales guy is insisting that we get leads by looking on google maps, finding industrial parks, finding the decision-makers of those companies, and then adding them to our CRM to market to as leads. It doesn’t seem ethical to me but I could be wrong. What do you all say?”
ABOUT MARKETING SUPPORT
I started a *Marketing Support* Playlist on my YouTube channel where I answer some of the latest questions on Reddit (r/AskMarketing) with plans to expand further on other social forum channels.
So, what questions about Digital Marketing do you have?
Reason why Im doing this is because I believe in PAYING IT FORWARD concept. 10 years ago, when I was just starting with my career, I spent an awful lot of time on Yahoo! Answers, Quora, Github, and comment sections on Blogs. I would say that if not for the kind people who answer questions like this, I would’ve given up on learning SEO, PPC, Conversion Rate Optimizations, Inbound Mktg, and Web development. This is my way of keeping that community alive – by offering peer-to-peer solutions, brainstorm, and support for the new breed of digital marketers that first source opinion and ideas. DIY small biz owners, career shifters, practitioners, and straight out uni and short courses – I see you. Good luck on your journey and never stop growing!
If you believe in this too, show your support me by hitting the SUBSCRIBE button. If you learned a thing or two, or an idea lit up on your head, HIT the LIKE button. And I urge you to pay it forward by SHARING the video on your social media and instant messaging apps – I’m sure there are people like you that will benefit from this.
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