If you’re experiencing low traffic on your website you might be affected by Google’s Core Update.
A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.
What Are Core Updates?
Let’s understand Google’s Core Update a little more, what are they? Google says that they designed them to ensure that overall they’re delivering their mission on presenting relevant and authoritative content into the search results. They also say that broad core update dates tend to happen pretty frequently, honestly, every few months and the content that’s been affected by one, it might not recover. It might not recover ever.
That’s because they’re setting in new rules setting in new pieces of the algorithm. So you may never recover from a broad update, or you may make changes and you won’t see a recovery from until the next core update is released. So those are two things you have to think about when you’re creating content and building content. This is why playing the long game with SEO is really important.
What can you do about these core updates?
Google gives us quite a bit of information on what they’re looking for. Things like providing original information, making sure that we are providing substantial and complete, comprehensive information and description of our content. These things are very, very important.
According to Ryan Shelley, “We also want to look at things like is our content insightful? Is it interesting? Is it beyond obvious? Are we adding value to people’s lives? Are we using trusted sources? Are we using clear sources? Are we saying, “Hey, here’s where we got the information and here’s why you can trust us.”
It’s going to matter for the users who are reading your content, is it providing value? And then when you add structure to that content, is it going to provide value in that sense as well with structured data and linked open data and the other areas of our site that are also extremely important.
The Solution:
One of the main things that you can do is focus on EAT, E-A-T, and it stands for expertise, authoritativeness and trustworthiness. This is something that Lily Ray says in one of her really good guides. Google even links out to them and those links are below in the sources. It’s for all pages that have a beneficial purpose, the amount of expertise, authoritativeness and trustworthiness is important.
If you’ve been impacted by Google’s Core Update so far, one of the things you can do is start building out better content now. Increasing your expertise, your authoritativeness and trustworthiness in hopes that you can recover in the future.
Here’s what Neil Patel has to say,
“Now if you want to do really well, think about most of the large companies out there. You don’t build a billion-dollar business from SEO, paid ads, or any other form of marketing. You first need to build an amazing product or service.”
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Also Read, GOOGLE ADS FAKE CLICKS – HOW TO STOP COMPETITORS AND BOTS FROM CLICKING YOUR ADS
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