While we spend a lot of time focusing on keyword optimization, mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals and Page Experience. This will happen in May 2021 and is part of the new “page experience” signals.
These signals will take into account a website’s page loading speed, responsiveness, and visual stability.
Read more to see what Core Web Vitals are and help you figure out how it could impact your rankings.
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Quick Update: 23 March 2021
When asked SEO experts in Clubhouse “Marketing Club – SEO room”, here are their collective thoughts:
Me: “Hi SEO experts, my question is about the upcoming major Google algorithm (Page Experience/Core Web Vitals), can you tell us more abt it and perhaps share tips on how can we better prepare? Thank you.”
- Don’t chase the algorithm. Make sure you’re delivering value and answering questions. It’s all about content.
- It might be a major or a small ranking factor, consider this against your competition.
- Look at the devices people are using to visit your sites. Take a step back and examine those entry points from a user point-of-view.
- Look at what competitors are doing. Content-wise. Make sure you’re delivering value through your content.
- It’s all about the User Experience signal. Make sure the site loads faster and clean up the clutter in codes.
Me: “Thanks Kevin, Jonathan, Joshua, Max. Those are good points and I def agree with you. Google wants businesses to provide value to the users/consumer. ”
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Core Web Vitals: What Are They and Why Should You Care?
Is this simply another scare tactic by Google to make us revamp everything and get all nervous for a few months?
I don’t think it is; I think this will become a serious ranking factor in the coming years — and for a good reason.
But here’s why you should care, Core Web Vitals will surely have a direct effect in keyword ranking, organic traffic, traffic from google to your website, decline in leads, decline in online sales for ecommerce, search engine optimization.
The good news is you may not even have to do anything differently because you’re already providing a high-quality on-page experience for your visitors.
Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.
Factors determining the quality of a “page experience” on Google:
- Mobile-friendly: The page is optimized for mobile browsing.
- Safe-browsing: The page doesn’t contain any misleading content or malicious software.
- HTTPS: You’re serving the page in HTTPS.
- No intrusives: The page doesn’t contain any issues that cover the primary content.
- Core Web Vitals: The page loads quickly and focuses on elements of interactivity and visual stability.
Conclusion
Basically Core Web Vitals is a way for Google to ensure your audience and my audience have a smooth and quality experience on our websites. Just as simple as that, and if you’re already providing this you don’t have anything to worry about.
Also Read, READY FOR THE NEW NORMAL / POST-COVID ERA? WHY FULL FUNNEL MARKETING IS THE KEY
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