When starting your business, your focus is often on finding customers through your door. We used print ads, coupon mailers, and even outdoor advertising to get noticed back in the day. You might think that offering a good product or service is enough. Think again.
Traditional marketing is good, but your online presence is better. It would help if you considered your marketplace or prospects and the benefits of converging traditional and digital marketing. No small business should overlook digital channels as a way to generate leads and potentially convert them into customers, no matter how new.
What are the benefits of Online Marketing?
Being able to attract locally is essential, but having a more extensive audience should be your goal. By using digital marketing techniques, you can reach a global audience in a way that’s scalable, measurable, and cost-effective.
Here are some benefits of digital marketing:
- Your ability to interact with your prospects and learn what they’re looking for is the key to knowing your buyers better.
- You can reach out to anyone without geographical boundaries- you can find buyers locally and internationally.
- When you personalize your message, you can target the right audience at the right time. Here’s a great tip from our blog.
Example: If you own an airconditioning system, and you want to cater not just to the local buyers but to buyers from other regions, you can create a personalized Facebook ad and personalize your ad to a specific demographic and psychographic audience, i.e., male or female, ages 30-45, living in small townhouses, apartments, moderate-income, single and professional, etc.
Your target depends on the kind of audience you want your products to be seen. The key to getting more customers is prominence in your target market. It’s not just for everyone. In the long run, they’ll either look into your products or add them to their cart and purchase it when needed.
- This leads us to get to know your customers and drive engagement to create loyalty to your brand. Brand loyalty is essential and repeating customers is something that you should consider.
- Save money and reach more customers. Creating campaigns doesn’t have to be expensive, but it will help skyrocket your reach to its full potential. It’s a win-win for your brand.
How to find out what your customers are doing online
For your business to be successful, you have to pay attention to your competitors and learn from them. Understanding your competitors isn’t something you need to do to understand how to beat them.
When you look at your competitors online, you will get ideas on what worked for them and what didn’t. It is something we call – Comp Set. Most likely, your competitors will have an online presence – a blog, a social media – reels, short skits, etc., promotional videos on YouTube, etc.
You also need to understand how they communicate -their tone, their engagement, what makes them unique. A great way to find out what your competitors are doing is to research. Find out the platforms they’re using, the keywords they focus on, and whether they use influencer marketing to drive their traffic.
You can look into some of these online tools to help you jumpstart your Keyword setting and data analysis:
- Semrush – great for keyword ranking and traffic
- Ahrefts – discovering your competitor’s most linked content
- Moz – another keyword ranking
- BuzzSumo – tracking popular content and influencers.
- Google Alert – tracking mentions of any competitors you want to track
The essential question stands- have you considered your online presence today? Read our blog on Local Marketing Using Social Media to know which social media is better for you.
If you are looking for a way to start calibrating your digital footprint, we have supported companies and created campaigns to improve businesses.
The importance of understanding your target audience
Digital marketing allows you to engage with your prospects. Getting to know them and understanding their pain points will help you provide a solution. On social media or through blog writing, you can start a conversation or run a survey to gain insights. You must pay attention to comments or survey responses to help you find the best possible resolution for your customers.
Through audience interaction, you can get to know your market and give value to them. The information that you are about to acquire will also help you improve your products or services. Using digital marketing helps take the guessing out of who your customers are and personalize communications and refine your target market.
This is how you build a relationship with the right kind of customers. Not everyone can be your customers, but you have to build trust with the right people for your business to grow and be sustainable. Understand whether or not they have good experience with your product and if they trust your product for them to recommend you or purchase more.
Let the Customers Come
You don’t have to run around looking for customers this time. Digital marketing is a way to make yourself accessible to the people you want to reach. Your web presence and your business is open wherever you are. You can even create an environment where customers can reach you. That’s how you build loyalty.
This means that customers and prospects can send you emails with questions and make purchases anytime. You can browse your inventory with a few clicks. In addition, potential customers no longer physically come to you. They can contact you through an e-commerce function or social media!
Read our Buy Now, Pay Later blog to understand if this setup is for you.
What we think:
Is digital marketing for you?
YES!
Digital marketing comes in all shapes and values. You may start small by investing time and commitment in social media channels. It’s the more accessible, fastest, and most convenient way to increase your brand’s prominence. Remember, what you post on social media defines your type of brand. So you also have to make sure that you provide the right kind of product, but you also have to watch your tone.
Managing digital content can be daunting. If in doubt, you can contact us for consultation. We can run through what we can offer and how we can help you achieve and build your company’s brand.
Again, it’s not about just creating content, ads, and promotions. It’s all about ONLINE PRESENCE. It’s your online brand and how people will perceive you through your marketing content and strategy.
