TikTok may be controversial, but it is one of the most popular social media apps today. Not only is it available in 141 countries, but it is also top in 124 countries worldwide. Micro-influencers have an engagement rate of 17.96% on TikTok than any other social media platform. TikTok users spend more than 850 minutes of their time in a month creating and watching billions of content, according to Statista.
When we talk about disruption, TikTok certainly has the potential to turn the tide. It might not be integrated with the Big 4 social platforms, but it is a great place to advertise your product since it is cheaper. With approximately 500 million daily users, TikTok can be a goldmine of engagement for businesses. It focuses on content creation rather than monetization; for any marketer, this is a great place to start your audience awareness stage.
Is TikTok a good platform to promote a business?
Here’s the kicker, TikTok is an excellent option for businesses who:
- wants to kickstart a user-generated content
- want to learn new techniques in marketing
- Wants to grow their audience and increase their brand awareness
- targets Gen-Zs (and millennials) and uses the “influence” strategy
How can you create your marketing campaigns in TikTok?
There are some types of advertising on TikTok:
- Branded Lenses: an ad format that utilizes AR to bring users 3D objects, face filters, and similar effects. (This is something similar to Snapchat)
- Skippable in-feed native content: original content created by your creatives and paid advertising to the platform.
- Brand takeovers: full-screen ad displayed when a user first opens TikTok. It’s called a “takeover” since only one brand in each category can use this ad daily.
- Hashtag challenges: combining a catchy hashtag with a video that showcases a specific action, a dance, or some stunt and challenges others to copy you. They are often called “trends.”
- Working with an influencer: wanting to expand your reach through influencers with a large audience following and doing collaborative work.
Here are some tips in getting started with TikTok for your business:
Determine your goals
Understand what you want your brand to get out of the platform. It is good to know what initial path you want to move in. Some goals may be:
- Growing your Brand Awareness
- Targeting Future Employees
- Educating your Target Audience
- Increasing the sales
- Heighten Clicks to your website
- Increasing your audience reach
There are other goals that your brand can create moving forward. Keep learning what you want to achieve and focus on that when creating content.
Share valuable information
It’s essential to create helpful content that serves the purpose of these goals. Consider your overall objective as a seed; seeds need watering to grow. The more practical the content, the bigger the value.
In other words, it is essential to consider your audience when developing content and provide what you know they desire through your videos. Suppose your content is not valuable to your target audience. In that case, it will likely flop in the algorithm or end up on the For You Page of someone doubtful to be interested in your business. Content with little to no value is not rewarded and should be dodged at all costs.
Tone Consistency
Consistency is key. Keep posts coming by regularly publishing. When you start, you may feel like your content isn’t acquiring its fair share of engagement, which can be frustrating and make you want to quit—our advice is to stick with it. Pay attention to your content that performs (even slightly) better than others, and grow your TikTok marketing strategy accordingly. It’s a never-ending learning cycle, but you will surely be rewarded with consistent effort and trial and error.
TikTok or any social media platform isn’t easy, to begin with. You must learn a lot and understand your and your audience’s goals. Take advantage of trends and indulge in silly marketing strategies. TikTok is an excellent place to jumpstart your marketing ads. The platform is so flourishing that other social media platforms feel intimidated by the competition and are shifting their focus to videos to keep up with TikTok. Even Instagram felt threatened.
So, if you are discerning, try to keep an open mind. Be level-headed when deciding whether or not you should try your knack on TikTok. As a business, it is crucial to notice ways to add value to your brand, and TikTok is something you can look into.
