Acquiring a new customer is just the beginning. The real value lies in bringing that customer back—again and again. Increasing customer retention by just 5% can boost profits anywhere from 25% to 95%. So how can you turn your audience into loyal, repeat buyers?
The answer lies in combining two powerhouse tools: social media and remarketing.
Amplifying Brand Messages with Social Media
Platforms like Facebook, Instagram, LinkedIn, and TikTok offer more than brand exposure—they’re engines of relationship-building. Sharing behind-the-scenes content, educational videos, and customer stories builds trust and keeps your business top-of-mind.
According to the Sprout Social Index (2022), 64% of consumers want brands to connect with them, and more than half are likely to spend more with a brand they feel connected to. That emotional connection matters—and social media is your strongest tool to spark it.
But as organic reach continues to decline, your posts alone may not reach even your most engaged followers. This is where remarketing steps in to ensure your message doesn’t get lost.
Remarketing: Reignite Interest and Nudge Action
Remarketing (or retargeting) allows you to re-engage users who’ve interacted with your brand—visited your site, watched a video, or even added items to their cart but didn’t convert. These users are already familiar with your brand, making them more likely to buy.
Retargeted users are significantly more likely to convert, with some studies suggesting conversion rates up to 2-3x higher than cold audiences.
Whether through Google Display ads or Meta’s Custom Audiences, remarketing lets you deliver the right message to the right person at the right time.
A Dynamic Duo: Why Social + Remarketing Works
When combined, social media and remarketing create a powerful feedback loop:
- Spark Engagement – Use social platforms to generate initial interest.
- Re-engage – Serve remarketing ads to those who visited but didn’t convert.
- Reinforce Messaging – Keep your brand visible through consistent, value-rich content.
- Drive Repeat Sales – Deliver tailored ads and offers based on previous actions.
An online retailer combined Instagram Reels with Facebook retargeting ads, leading to a strong increase in return purchases and a robust ROAS (Return on Ad Spend) within weeks. The key? Familiarity and relevance.
Pro Tips to Get Started
- Set Up the Right Infrastructure: Install tracking tools like Meta Pixel or Google Tag Manager to collect data.
- Segment Your Audiences: Group users by behavior (e.g., cart abandoners, past purchasers) and tailor your campaigns.
- Align Messaging Across Channels: Ensure your social content and remarketing ads reinforce each other.
- Test and Optimize: A/B test creative, copy, and timing to find what resonates best with your audience.
Make Every Click Count
It’s not enough to capture attention in today’s competitive market—you need to maintain it. Social media builds connection. Remarketing reignites interest. Together, they turn one-time buyers into loyal customers.
Reach out if you need someone to help you combine social media and remarketing to help your business build local customers.
