Google recently announced that it is rolling out five substantial changes to how people search online.
You will start to see shortcuts in the Google app for iOS; other than the traditional search query, you can perform other actions than typing.
Google has been upgrading to mobile bar search with features useful for users to find relevant information.
Now, google mobile search is about to become more visual with more focus on images and videos.
Here is information rolled up by Google recently:
- Google Search Shortcut
You can now find products by uploading screenshots, find songs by humming to the microphone (I see Shazam shaking), and translate texts using Google Lens.
- Results in Search Bar
Results can now populate in results before you submit your query. By displaying these links, it will be easier to find things in the mobile search bar. This feature will roll out in the next few months.
- Improved Query Refinements
Now, it’s easier to find the most relevant results by displaying a variety of query improvements. Whenever you type a query in the search bar, Google will offer some ideas to make your questions more precise.
For example, you search “Best places to travel in Asia,” and Google will add suggestions such as:
- “for families”
- “on a budget.”
- “without a visa.”
When narrowing your search, you can get the information you need.
- Google Web Stories
Google is making mobile search more visual and deeply integrating Google Web Stories.
As stated in their announcement:
It now incorporates stories laid out looking like an iOS widget. Tap the story to see the full-screen mode.
- Combining Images, Texts, and Videos
Now, mobile search results pages are an endless feed of discoveries. You don’t have to toggle between images, web, and video tabs on your screen because Google will now display it in front. Google defines this mix of text, images, and video as a “reimagining” of how it delivers search results. Besides, you’ll have the choice of scrolling to dig into related queries. Google will roll out this new way next month.
So, if you are looking thinking of finding new marketing schemes for your business, there are endless possibilities to create them. Now that Google will be rolling out these innovative ways of mobile search, you have more opportunities to breakthough.
