A target audience is a set of consumers your company plans to sell. The group or segment of your market is being served in advertisements. Say, for example, your product is a water dispenser. Your target audience for an ad promoting the sale would likely be mothers, families, and households. What else?
Here are some ways how you can determine your target audience:
Analyzing your customer base
You can use the terms – demographic, psychographic, income, etc.
Market Research and Industry trends
Market trends are based on the numbers that positively changed the industry, such as online live selling or online payments instead of going to the physical store to shop.
Competitor Analysis
A healthy competition lies in understanding what the other party is doing. What are your competitors’ best practices, and what are not? Simple? Not really. The goal is not to duplicate but to do something better.
Persona Creation
As part of analysing your customer base, you must create different personas to generate diverse strategies. Personas are created based on data, surveys, digital engagements, and any other information marketers can draw from to give a comprehensive view of the consumers.
Define your non-target audience
Are your demographic women or women between the ages of 20 to 40? Knowing this will keep your teams from dedicating ad spending to segments that will not yield returns.
Using Google Analytics
Google Analytics provides extensive data regarding the users visiting your site. Your business can leverage user information to determine key wisdom. These included the channels your target audience is coming from or what type of content they’re engaging and connecting with the most. It will allow you to make more data-driven decisions during media planning.
Need more information? Send me a message to discuss how we can help you build a better target audience for your business.
