If you’re a business owner or you’re a marketer and you’re collecting personal information about from your customers or prospects than it is important to handle that data collection with utmost care. Do not forget this to the things I’ve been listening to things in here to sort of like give you a tip on how do you do SEO marketing start off and some tips to you may be CRM your list. Okay, so first is to make sure that the people knows how you intend to use their data and how you are going to handle data collection in the safest manner.
So we’re not just talking about the the things that they give you are submitted via the website form. We’re also talking about their cookies How we intend to use it. Be that maybe on marketing or advertising or follow-up or a market research. Make sure that the people on the website that visited you knows about that. So if you don’t have any template simply go to Google and type “free privacy policy online generator”.
Okay, so it’s like a standard template. It’s just like key in your information in there and then you can download the privacy policy upload it in your website. Second, whether you’re using an Excel spreadsheet or maybe a piece of paper perhaps or maybe the future intent use your M and Marketing Automation tool, make sure to include their email address. Now this is very important because being is that first of all if you have people or leads or prospect in that list that are non converters and you can do a follow up ads to sort of like incentivize them to make an action or purchase. Second is they can expand your audience. Now imagine if you have a list of customers in there, you can run it in the audience inside and create a look-alike audience to do sort of like they match them with other people within Facebook or Instagram that are almost the same with like an affinity of these are people that are currently in your customer list or which shares the same set of interests as our customers.
And then lastly and what it feels more important in the long term is you can tailor and fine-tune your content based on the type of interest that they are more akin to so you can do you can make it more personalized to them. You can send them more updates on things that they they are more inclined to engage with. Oh by the way, another thing so so now I understand as some might be iffy to give off their email address. So in this case you might want to reframe your messaging or do some or tie it up with some I wouldn’t I would call it a gimmick but let’s call it tactical – tactical to incentivize certain action. So say for example if you’re in a B2B, you can you can ask them to “get a free digital copy about XYZ topic by entering your email address”. So something like that of course for them to get the digital copy you will be sending it over emails so something that. Now if you’re in e-commerce you can say something along the lines of “free delivery plus 20% off discount on your first purchase. Just enter in your email address.
This is a free subscription to our VIP member club but for a limited time.” Hope these tips helps.
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Originally Published on Medium in January 26, 2019
