Facebook Offers is a marketing feature that entitles brands to boost coupons, discounts, and deals to customers, eventually helping convert more leads. This feature develops the brand reach and enhances revenue through enticing deals and discounts. There are three types of the offer for admins to choose from:
- In-Store only offers Consumers who claim in-store (physical store) offers to obtain a barcode or QR code sent via email. It is accessible on their phone or printed copy.
- Online only offers: This allows online customers a chance to redeem a code and sends them to your e-commerce site to shop.
- The combination offers: Some companies combine their online and offline campaigns by allowing customers to redeem deals both ways.
Facebook offers are vouchers (coupons) exclusively created and shared on Facebook. Your social media admins can create offers on their page, and Facebook users can claim them for their next purchase. Offers act like page posts or digital advertisements on the company’s Facebook wall. You can also spend to boost your offer by using Facebook ads.
A Facebook offer provides companies an opportunity to engage with potential customers. Everyone loves a chance to save some cash. These offers will help your organisation to:
- Outreach new people: Connect with existing customers and gain new ones.
- Boost sales: Promote warm leads to check your business online or offline—a great way to open your funnel.
- Send automated reminders: Let your customers learn when a coupon is about to expire. Reminders create urgency and FOMO (fear of missing out).
You can disseminate discounts and deals with customers by making an offer on your Page. Depending on where you create your offer, people may redeem it online or in-store.
To make an Offer from your Page:
- From your News Feed, click Pages in the left menu.
- Go to your Page.
- Click Offer next to Create.
- Click Create Offer.
- Define your offer. You can revise the expiration date for your offer if you’d like it to run longer or shorter than a week or on specific dates.
- Add a photo and choose whether people can use the offer Online or In-Store. You can also add a promo code or terms and conditions (optional).
- Click Publish.
Tips for Creating Facebook Offers
Facebook Offers are a great way to draw customers. When used correctly, these campaigns enhance connections with your existing audience and grow your brand reach. To optimise your Facebook Offers, try these tips:
- Select a significant discount: Facebook says that free commodities offered alongside a purchase produce the best conversion rate.
- Please keep it simple: Define the terms of your offer as distinctly as possible. Additionally, avoid complicated steps for customers.
- Use an inviting image: People like to understand what they’re getting. Use an evident and appealing image that captures your customer into action. Remember: your profile picture will appear alongside Facebook Offers. Don’t use the same image for both.
- Keep language direct: Pick an attention-grabbing headline but maintain the content naturally. Your [headline] should make your OFFER clear.
- Set an expiration date: Urgency is vital for Facebook offers (remember FOMO- fear of losing out). Set a suitable expiration date. Your customers may need time to see your offer and the deadline pressure.
- Promote your offer: Pin it to the top of your Facebook Home page and re-share it when necessary.
- Train your staff: Confirm your team understands the offer and how customers who redeem can make it.
Talk with your marketing team and brainstorm on some Offer ideas you can create for your company. Try organic offers and check if there are changes in your customer acquisition. Or, if you need professional help, you can send me a message to learn more about Facebook Offers.
