The previous article mentioned double-digit sales have been highly influential since online shopping boomed. Mega sales are busy periods for consumers. They’re searching for the best deals and often click various ads. To catch their attention in these critical sales, brands need creatives that stand out, inspire enthusiasm, and speak to shoppers.
How can you draw your potential customer’s attention? Here are foolproof strategies to win your shopper’s add-to-cart list and convert them into potential buyers.
CREATIVE STORYTELLING
Powerful storytelling is no secret to marketing. Attention-grabbing video creatives will help you expand your business through the noise. The magic lies in bringing eye-catching visuals and earworms together to take a relatable campaign narrative based on solid customer insights to the next level.
Here’s a good example:
“Nasa Lazada Yan.” (It’s all in Lazada)
The tagline is simple, yet it echoes your potential customer’s mentality. Every sale means capturing your audience’s needs. Lazada wanted to tell the narrative: no matter what buyers need, they can find it on Lazada, which reserves a mind-boggling collection of items.
The brand analyzed over 90 million articles and services on its platform using supported first-party data. The strategy found everything distinctive about its offerings assumed couldn’t be bought elsewhere – but Lazada has it. From the top-searched commodities to the bestselling ones, the idea was there. And it’s catchy.
On top of it, they created anthems and songs that trend the geographic location it targets – the Philippines. Not only was the creative video enticing to its selected target group — its title evolved a popular slang in the Philippines — it also echoed widely with customers, and Lazada saw a boost in the number of consumers who regularly buy from its platform.
COLLABS ARE YOUR BEST BET
If you need to know what collab means, you’re in the wrong generation. Collabs (short form for collaboration) means connecting with influencers and online creators by engaging customers.
Online video creators are experts in engaging audiences and building trust through connections. Their passionate community of disciples turns to them and their user reviews for recommendations throughout the shopping journey. 88% of APAC YouTube viewers agree that YouTube creators give them recommendations they can trust.
Content creators help reinforce and validate the choices of your potential consumers. This is the easiest way to gain a following and increase your engagement. Video content is one of the most influential marketing channels to use on social media. Venues like TikTok and Instagram have created success on this medium, and it is one that consumers are incredibly fond of. From Instagram Stories to TikTok clips, video content is the best form to get the most out of a single post.
The creator featured the brand’s new product line in her video tutorial, and the online video directed traffic to the brand’s eCommerce page. Through the partnership, you can reach unique users and gain a higher return on ad expenses.
EXPLORATIVE AD CREATIVES
To be present wherever buyers are and to satisfy their varied appetites with many fresh yet recognizable ideas, brands are taking a leaf from the sensation of make-believe and cinematic universes and coming up with innovative ideas.
Various creatives to tell these related stories, inquiries and curiosities will enable brands to support a suitable creative identity across various ads, marketing purposes, and media.
Mega sales are unique on their own accord. “Hype” your audience until the sale’s launch with various awareness and teaser announcements. To do this effectively, you should develop creatives that your marketing can deploy during separate stages leading up to the mega sales launch date.
Mobile-based shopping makes up a considerable percentage of Mega Sales Day purchases. In 2019, 90% of Single’s Day purchases were made via smartphones. Most of these purchases came from Asia, where mobile e-commerce is booming, especially in South East Asia.
The frantic nature of Mega Sales calls for bold creative therapies to stand out and engross eager online consumers. Tapping into and getting imaginative with each sale’s visible identity will enable you to do so.
CATCHY CALL-TO-ACTION (CTAs)
Before Mega Sale Day, remember to focus on CTA, CTA, and CTA. Users need clear instructions on what the next course of action is.
Re-target existing purchasers, users who have installed/visited but not purchased, and churned purchasers, news users, and past ad engagers with clear CTA to add-to-cart and checkout.
On sale days, individuals are searching for a compelling motivation to make that final decision to click “purchase.” So while it might seem straightforward, emphasizing how your product satisfies consumers and driving them to buy with a clear call-to-action (CTA) can bring them off the fence and help you win sales. Provoke stimulation with clear CTA.
Adding a clear CTA indicates a 152% lift in conversion, according to Tiktok’s Megasales Playbook. Driving them to a sense of urgency with the end-of-sales countdown or a more substantial discount on the specific time frame urges customers to buy now.
Make your Sale announcements loud and lively. Excited customers create exciting interactions. Target-specific deals drive them to buy your product on the mega sale day. But before D-day, make sure you stimulate your potential consumer’s mindset. CTA on your ads is one key lever to conversions.
Ensure ad consistency is applied across all ad elements, such as videos, add captions, display name CTA, etc.
The real deal of Mega sales days
Mega Sales Days are a massive opportunity for brands to capture high levels of e-commerce revenue. However, you need the right creatives to deploy to maximize your potential. Heeding these tips will help ensure your creatives produce the most influence in making shoppers click through and make purchases.
Remember to diversify your content and utilize different platforms—target influence and creativity rather than just straightforward CTAs that are bold and boring. Your target market these days is smarter than you think.
